Korgon
Concept and creative direction for a fictional morally questionable brand (part of the world building narrative for Machine for Dying.)
The name Korgon fuses Kraken and Gorgon, mythical monsters symbolising horror and immense scale. It was chosen to evoke a long-standing company with an insatiable appetite for control.
At the centre of Korgon’s empire is Floob, an absurdly popular and entirely mysterious consumer product. Through this detail, and many others, the character of the company was shaped to feel like it had existed forever — vast, unaccountable, and driven by appetite.
A propaganda-style brand film, 100 Years of Korgon, uses reworked archival footage, urging viewers to conform, comply, consume. The result is a dissonant and surreal portrait of a company that is both eternal and entirely wrong — a dark satire wrapped in corporate language.
Korgon’s website and social campaign extended the fiction. Glitches, contradictions, and corporate platitudes hinted at a deeper narrative. Designed as a strange corporate artefact, the site wasn’t built to drive traffic — but to act as a breadcrumb trail for those curious enough to dig deeper.
