We created this fictional morally questionable brand as part of the world building narrative for Machine for Dying.
The name Korgon fuses Kraken and Gorgon, mythical monsters symbolising horror and immense scale. It was chosen to evoke a long-standing company with an insatiable appetite for control.
The name Korgon fuses Kraken and Gorgon, mythical monsters symbolising horror and immense scale. It was chosen to evoke a long-standing company with an insatiable appetite for control.
Korgon is best known for producing Floob, an absurdly popular consumer product of unclear purpose. Drawing inspiration from the visual language of tobacco and pharmaceutical industries, the brand became a satirical lens on the clichés and hollow promises of corporate messaging — especially in the NFT space.
Social & Microsite
Korgon’s Twitter feed and microsite continue the fiction — glitchy, off, and deliberately thin on context. Less a promotional tool and more like an accidental discovery, they serve as narrative breadcrumbs for curious users to follow deeper into the world.
